PARSED CONTENT

The site history.jamescairdsociety.com has the following in the homepage, "THE STORY OF THE JAMES CAIRD." We noticed that the webpage also stated " On the l9th January l915, after a five-week sail from South Georgia and three days after sighting land, Sir Ernest Shackletons ship Endurance." It also stated " After nine months wedged on the floating pack ice, Endurance. Was finally crushed and sank. Saving as many supplies as they could including Frank Hurleys precious photo archive, the crew of twenty-eight set up camp initially Ocean. Camp, on the volatile ice floes, January-April l916. Yet the joy at setting." The header had Endurance as the highest ranking keyword. This keyword was followed by Caird, James Caird, and James Caird Society which isn't as urgent as Endurance. The other words the site used was Shackleton. Ernest Shackleton is also included but might not be understood by search crawlers.